Brand at a Glance

Holding Heritage is geared towards encouraging all of us to learn more about our families, culture, heritage and how to more deeply connect with each.

We are committed to championing intergenerational connection and storytelling by creating space for untold stories to be shared, and encouraging new ways of understanding and relating across generations.

At its heart, Holding Heritage is an invitation to embrace the richness of our roots and experience meaningful connection and understanding.

Brand Goals

Preserve, Document & Share

Preserve, document and share important stories and traditions for subsequent generations, and generations to come. Doing this in a way that is enjoyable and interactive!

Shed Light on Intergenerational Connection

Shed light on how deeply fulfilling, and healing intergenerational connection and understanding can be. Focusing on areas that will help advocate the importance of connection, patience, and compassion.

Have Honest and Open Communication

Have honest and open conversation across generations on the process, challenges and joys of finding identity and belonging.

Hi! I'm Hollie Ha (何巧兒)

I'm passionately invested in bridging the gap between my generation, and my elder’s generation in the pursuit of preserving my heritage, family stories and building healing and meaningful relationships. I want to ensure that future generations will be able to know, understand, and appreciate our important cultural roots.

I am a second gen Chinese Canadian. Both sides of my family are ethnically Chinese however, since my parents and their families were born and raised in Vietnam, they resonate with both Chinese and Vietnamese customs. In the late 1970’s, our families became one of hundreds of thousands fleeing Vietnam as refugee boat people.